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Purpose

In any given year, approximately 2-5% of your workforce might head off on parental leave due to the arrival of a new child. Whilst this sounds like a small percentage of people to focus on, it’s a moment that really matters. Why? It’s a memorable moment and it’s a time when people feel vulnerable and often require more support than usual. It also disproportionately impacts women and as a result, it impacts your female talent pipelines. This is the perfect time to engage your expectant parents with the platform!

The Parents and Carers Platform is packed with support, inspiration and relatable employee stories. Introduce those who are on parental leave to the Platform and the additional resources available to them while they’re on leave with a personalised letter. Just imagine what a gesture like this will do to their confidence and engagement levels!

Action

If you have a process around requesting parental leave, ensure this process promotes the Circle In platform benefit, that expectant parents are made aware of the support and resources available to them for their transition and that registration details are accessible for them to easily sign up.

  • Source a list of all employees on leave
  • Match your list with a list of subscribers on the platform
  • Work with your internal comms team to design a personalised message
  • Send out your invitations

 

Below are our top resources to highlight in your parental leave process:

  1. A practical checklist for families to better manage the mental load
  2. How to manage return-to-work jitters
  3. A simple and effective template to help you keep in touch
  4. Looking after your well-being as a new parent
  5. The perfect out of office parental leave message

 

Brought to life

We've created an easy to use Parental Leave Email Journey template which has been used successfully by our customers. When copying one of our sample templates, simply swap out the fields in green with your company details, platform registration code, and invitation URL.

Download Parental Leave Journey Email Template