If you bring your workforce together at key points in the year, use this opportunity to showcase the Parents and Caregivers Platform to your working parents and caregivers. This is a great way to drive broader engagement and registrations, by integrating into existing divisional or company meetings. This could be a main segment or as simple as one of a few topics.
Action
Align a presentation of the Circle In platform with your next Town Hall or All Company meeting
Select 1-2 parents or caregivers in your company to share their story at the Town Hall
Host a panel discussion with senior leaders and invited guest
Have a call to action at the end showing people how to sign up to the platform
Brought to life
Mercedes Benz Financial Services’ hosts a Town Hall every quarter. For the launch of the Circle In platform, their HR Director presented the platform and reinforced the organization’s commitment to supporting its working parents. It was also a great opportunity to interview a parent within the company and invite them to share their personal experience as a working parent.
