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Purpose

We love seeing how clients find new and innovative ways to promote the Circle In platform, and when given the chance we like to showcase them so that others can take some inspiration and adapt it to their organization. Here you'll find some ideas and we welcome you to take them on board!

Action

  • Identify all the internal touchpoints within your organization in the workplace
  • Incorporate Circle In into your exisiting team activities and events
  • Work closely with your People/HR team and Marketing/Comms team to create a campaign
  • Reach out to your ERGs to brainstorm new ideas
  • Learn from other customers and try it yourself

Brought to life

  • Take a leaf from Bega's book, by updating your corporate desktop wallpaper. Bega takes advantage of key days and events of significance such as school holidays, to share an inspiring message or quote directing their employees to register to their Circle In Platform. Why not try it for yourself? Use our template here.
  • Champion your EVP by promoting the Circle In benefit on social media. Customers like MYOB, Sportsbet and Maddocks have shared a post on LinkedIn to demonstrate their support for their working caregivers. We've provided a template where you can showcase your message here.
  • One of our customers recently held a week-long competition hosted by their Families ERG. Using their internal comms channels, the ERG encouraged participants to submit their favorite Circle In article and share why it resonated with them. Gaining over 1,000 views of the post and multiple shares, the top two submissions were awarded prizes.
  • As part of their launch Elysium mailed out postcards to all their employees across the UK promoting the Circle In platform, including a short message from their senior leaders and a QR code that directs users to sign up on the spot. Use our sample template here next time you plan a mail out.
  • Hosting their own in-house podcast show Maddocks recently invited Circle In co-founder Kate Pollard onto their latest episode, where they explored topics including Kate's career to date, how Circle In came about, dad's going on leave and how Maddocks' parents and caregivers can get the most out of the platform.
  • Engage your team member's with a fun Colouring Competition as part of an office re-opening or school holiday event encouraging children at home to download and print our template and enter to win.
  • During a recent customer call, Coca-Cola Europacific Partners shared the steps they are taking to integrate Circle In into their existing operations - watch the video here