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Purpose

We often get asked what is the best way to communicate the Circle In platform to an organization, and how to summarise the entire Circle In experience in a short and succinct way to demonstrate the value of the benefit, be it in a poster, newsletter, EVP or other communication methods. This is why we have provided our key messaging for your use to best position Circle In 

Action

  • Review your current comms and update any Circle In messaging
  • When producing new promotional material reference this page
  • Provide key messaging to your Marketing/Comms teams
  • Use this as a basis for Virtual Tours, All Hands and other internal meetings

Brought to life

Below you'll find our key messaging for your use:

What is Circle In?

  • Circle In is a digital-first employee benefits platform that provides on-demand access to expert advice for caregiving employees and their managers at every life stage.

 

Platform Description

  • With over 900 data-backed resources developed by global experts, the Circle In platform caters to every life stage, from caring for the elderly, or planning a baby through to the teenage years, providing caregivers with personalized resources when and where they’re most needed.
  • Users can access bite sized, practical support and their company’s latest policies along with inspiration from real stories of lived experience.
  • Crucially, Circle In helps managers provide tailored support to the caregivers in their teams by providing conversation guides and timely reminders that support their teams and build stronger connections through empathy.

 

Hub Description

  • For Parents: Range of high quality, trusted resources with diverse and inclusive content designed to support, inform and inspire. The platform covers all family constructs, life stages and serves up content to fit your particular stage and need
  • For Caregivers: Whether you are caring for someone with special needs, an elderly parent or navigating the challenges of placing a parent in age/supported care you'll find tools, resources and guidance for your journey
  • For Managers: Circle In helps managers provide tailored support to the caregivers in their teams by providing conversation guides and timely reminders that support their teams and build stronger connections through empathy

 

Company & Product Description

  • Founded in 2017 by Jodi Geddes and Kate Pollard, Circle In is on a mission to create a better working world for caregivers.
  • Circle In is a digital-first employee benefits platform that provides on-demand access to expert advice for caregiving employees and their managers at every life stage. Crucially, Circle In helps managers provide tailored support to the caregivers in their teams by providing conversation guides and timely reminders that support their teams and build stronger connections through empathy.
  • Caregivers comprise up to 90% of an organization's workforce, and we know that they’re stretched like never before. At Circle In, we make it easy to deliver first-class personalized support to your caregivers and their managers to help them navigate their everyday juggle.

 

Who else is using the platform?

  • We support over 70 leading companies globally to build a family-inclusive workplace and create a culture that supports caregivers every day and in the moments that matter.
  • Companies we support: Kmart Group, Qantas, Ashurst, Estee Lauder Companies, Energy Australia, EY, MYOB, Universal Music Group, Cotton On Group

 

Key Statistics

  • 80% of users say the support provided by Circle In makes them feel more positive towards their organization (Source: Circle In research, March 2022)
  • 72% of users say they are more likely to recommend their company to others, as a result of the support (Source: Circle In research, March 2022)
  • 88% of users recommend Circle In to their colleagues (Source: Circle In research, March 2022)